Omer Soker

The trust that underpins capitalism remains rocked by the financial crisis, corporate scandals and the continuing weak state of world markets post 2008. Companies cannot reclaim growth in the way they earned it, because the rules have changed and the 'Trust Future' is arriving now. This session unveils how consumers, armed with knowledge and social connectivity, hold companies accountable to act with ethics, transparency and integrity in order to rebuild value, reputation and growth. Spin is dead; Twitter killed it. But business ethics is not about academic idealism, risk management, compliance burdens or taking the moral high ground. It starts with companies engaging their employees with an environment of trust, transparency, fairness and objectivity to encourage diversity in thinking, collaboration, productivity and innovation. On a fundamental level, business ethics is about how companies treat their people, their customers and their stakeholders on a daily basis. It sends a clear message of the values to be encouraged or eliminated; both internally and externally. Ethical leadership is far from soft. It challenges current management practices that allow 85% of managers to avoid conflict and push important issues under a cloud of avoidance or secrecy. Ethical leadership confronts the truths that companies must face about their own operations, and their own customer needs in order to facilitate growth. Dissatisfied customers are a repository of truth; ethical companies talk to them. Increasing ethical behaviour results in more of the workforce energies going into the company's interest than into playing games, and into upholding the company's core values. This session redefines business ethics in relation to company performance and organisational health. In the trust future, investors and stakeholders too are joining customers in favouring companies with purpose andorganisational ethics. They do not want their reputations tarnished. Leading companies are moving towards responsible business models before they are forced to. Others are finding new business opportunities in societal problems through the creation of shared value, which has been named by Forbes as one of three mega trends in 2012. Business ethics will dictate employee success, organisational performance and stakeholder value creation in the Trust Future. Those that prepare now will survive and flourish through a new competitive advantage. Are you ready?

We all want success yet so few have a clear definition of what it looks like to them personally, let alone a plan to achieve it. And if people haven't defined what they want for themselves, they certainly haven't clarified how to contribute to the success of their employers. It's in every company's interest to help their employees do both -to unlock the hidden passion, purpose and energy that lies dormant within every workforce. Omer introduces your teams to 'the four fountains of success' and works with them to find an optimum balance between the four to achieve their goals. The four fountains of success are: 1. What you want (extrinsic success); 2. What you need (intrinsic success); 3. What you're willing to do (externally); and 4. What you're not willing to compromise (internally). They work together like the four control knobs on a hi-fi system, determining the levels of volume, bass, treble and balance until the output is perfect. The same is true of success in the workplace; the correct inputs determine the optimum output. Omer's bespoke diagnostic tool assesses your 'Company Core Value Vitality' score, and aligns the personal values of your people with the core values of your organisation, to unleash collaboration, productivity and innovation.

Six incremental shifts will transform everyday companies into the leadership powerhouses of growth and purpose that customers are demanding. 1. Truth + Conflict = Collaboration. Confronting truth and raising debate create a foundation for effective collaboration. 2. Integrity + Purpose + Passion = Staff Engagement. Passionate employees respond to respect and purpose. 3. Collaboration → Productivity + Innovation + Growth + Responsibility. Collaboration improves teamwork, sharing of best practice and the confidence to innovate. 4. Ethics + Values = Customers. Customers favour companies that operate with integrity and adhere to core values. 5. Responsibility = People + Company + Stakeholders. Being a responsible business includes aligning divergent needs. 6. Solutions = Simple ≠ Complex. Simple rules outperform complex choices for front-line staff to implement strategy. These memorable concepts also serve to increase ethical behaviour within organisations, so that more of the workforce's energies go into the company's interest than into playing games.