George McEncroe

Current work

George founded Shebah – the all-female rideshare – in the midst of divorce and the realization that the weight of raising 4 kids now fell on her shoulders. She understands not only balance in life, but also balance in life’s darkest moments. George didn’t just find balance, she made it.

Caught in the middle of of 4 kids’ schedules, George knew driving for a rideshare would give her the balance she needed. When she had a problem with the lack of women’s influence in this sector, she created an alternative. The birth of Shebah allowed George to make space for women in startups and the tech industry. She’s a fierce competitor in a field where women are an afterthought.

George is changing the lives of over 1000 drivers, all of whom are women and all of whom now have flexibility, a solid income, and a collective purpose of female empowerment. She’s encouraging financial literacy by providing free consultations with experts to all Shebah drivers.

George is inspiring 90,000 female passengers to demand safety as a necessity, not just a nice-to-have. She’s quoted that “sitting with people who are a bit afraid of what they don’t understand is okay,” and she’s unafraid to do the work involved in getting women half the seats at the table – because one for the sake of ‘diversity’ just isn’t good enough.

George is engaging, professional, witty, and more than anything, she gets it. She knows that women aren’t a marker of diversity, but human experience is, and her extraordinary life is no exception. She’s a divorcée doula, a loving mother, a powerful role model, and an unapologetic woman with the unwavering courage to be comedic.