Canna Campbell
Creator of SugarMumma.TV & the $1000 Project
Profile
Canna Campbell is a Financial Planner who established her boutique practice, SASS Financial in 2007 after a prosperous career with a major bank. Then in 2014, Canna launched her YouTube channel, SugarMammaTV, after realising there was a need to provide accessible financial education to everyday people who felt intimidated & confused by personal finance.
SugarMammaTV has blossomed from its original incarnation back in 2014 from YouTube to now include Instagram and TikTok and her wildly successful podcast, SugarMamma’s Fireplay. She’s also
the author of bestselling book, The $1000 Project and her follow-up title Mindful Money. With the plan to commence work on her next book in 2023.
Canna’s warmth & friendly content resonates as she transparently & passionately shares her savvy financial solutions in her bite size videos that get watched around the world. Canna creates her
inspiring content to motivate everyday people through financial freedom in all areas of their lives.
She comes from a place of empowerment and maintains a philosophy that embraces not only financial but also mental wellbeing and holistic health through her videos & social channels. Canna consistently presents the most authentic version of herself by inviting her viewers & followers into her home & get to be a part of her & her family’s journey.
Canna was also a regular Financial Expert & commentator on Channel Nines’ Today Extra & Channel Sevens’ the Morning Show. Her content is also covered by the Daily Mail & News Corp on regular basis. Canna has also developed an app, ‘Sugar Budget’, when launched it was #2 on the Apple App Store for most popular financial budgeting apps.
