Allira Potter

Allira’s practice is fully immersed around culture, cultural awareness, and education, with a focus on debunking the wellness narrative to ensure diverse representation and decolonisation of white-dominated wellness space.

Current Work:

A self-appointed ‘sassy, psychic witchy sister’, Allira’s profile is continuing to rise thanks to her warm and witty personality and refreshingly authentic approach to life. Allira’s practice advocates for cultural diversity, body positivity, and mental wellbeing utilising her platform to create conscious content that is both engaging and educational for her followers.

Allira’s socially broadcasted messaging empowers women to embrace their bodies, curves & all, and to love themselves for who they are. Allira is beginning to make her mark on the social media landscape and has recently worked with both international and national clients including The Body Shop, Kathmandu, Instagram, Libra, Cotton On, Schwarzkopf, LuluLemon, MECCA, Bioderma, Kmart, Spell, Wella, Target, Bumble and many more.

As Allira’s practitioner-client bookings continue to escalate, so have her life-coaching and presenting skills which have seen her secure numerous speaking roles including for the likes of Instagram, AFLW, Keep It Cleaner, TAC, AllBright, Deakin Residential, Bethany Community Support, Business Chicks, and Koorie Women Means Business. As a role model to young Indigenous women, Allira’s inspirational story has been shared by high-profile media publications including Elle Australia, Shameless, The Grace Tales, POPSUGAR, and Mamamia, along with feature interviews for Vogue Australia, The Urban List, and SBS.

In December 2021, Allira released her first book Wild & Witchy – a handbook for millennials about life, loss, spirituality, and women’s intuition.

While her career is thriving, Allira will always place importance on being true to herself and her connection to the roots of her Indigenous culture. Her connection with her culture and learnings from her elders, has led Allira to ensure that her business model will always put First Nations people first. Allira has dedicated her time to creating a private group where she offers all of services free of charge based on donations from allies and she strives to support and showcase Indigenous brands and businesses.
Allira is available for ambassador roles, social partnerships, speaking opportunities and event appearances.

Allira is currently based in Wadawurrung Country, Australia.