Bob Miller

Biography

After 14 years as marketing chief at Toyota Australia, 7 years as an account director at one of Australia's biggest ad agencies, 2 years in the world of retail and 7 years with Ford Asia Pacific. Bob Miller brings a vast range of experience and lateral thinking to benefit his clients. During his tenure as General Manager-Marketing, Toyota Australia achieved outright market leadership for four consecutive years.

Most Australians are familiar with his 20 year-running Toyota theme "Oh, What a Feeling!" Millions laughed at the antics of Miller's whacky Camry Chicken as it failed year after year, to be the "chicken that crossed the road".

The marketing industry has recognised Bob Miller's service many times. He is frequently listed as "premier marketing executive" by trade publications. Marketing magazine declared Bob it's inaugural "Marketer of the Decade" in 1994 and, the Australian Marketing Institute awarded him its coveted Sir Charles McGrath Medal in 1993 for the "Marketing Executive of the Year".

Bob is an acknowledged agent of structural change. As three times President of AANA (Association of Australian National Advertisers) Bob was instrumental in changing forever the structure of advertising as a whole, when he led the charge to do away with the industry's long-standing ad agency accreditation system. Bob is visiting professor, lecturing in Marketing Communications, at Macquarie University.

In 2001, Mitsubishi Motors Australia has been his major consultancy client as it clawed its way to survival after many difficulties.