Bert van Walbeek


Bert van Walbeek

Fee Range

.Below $5000

Travels from



After completing the Hotelschool in The Hague, the first part of Bert van Walbeek's career was accomplished in Europe working in operational and later sales and marketing positions in Hilton, Inter-Continental, Canadian Pacific and Sheraton Hotels around Europe.

His expertise is well known in the Asian Travel Industry. He has trained hundreds of sales people through TICA, SITE and individually developed courses on selling destinations and on conference and incentive handling in Asia and has always been, and still is, deeply involved in Asia's Tourism Industry.

Insistent requests by hotel managements to tap into his vast experience led to a decision to begin working on The Winning Edge concept in 1993 and, after several trial runs with diverse hotel groups and travel products, he is now Managing Director of The Winning Edge company, offering marketing audit, sales and service training and consultancy services to the hospitality, car and pharmaceutical industries.

In November 2002 he was ed to a member of the PATA Bali Task Force and afterwards completed, in cooperation with PATA, an information brochure on Crisis Management: "Expect the unexpected". Based on this publication he has lately conducted seminars on Crisis Prevention and Management in all of Asia for organizations like APETIT, China Outbound Forum, ICCA, IT&CMA, HotecAsia, UNESCAP and Tourism Malaysia,

In addition to those activities he is lecturing the "next generation" at Universities in Chiang Mai, and Bangkok, as well as at the "Akademie fuer Touristik" in Freiburg, Germany.

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